We take a full inventory of your illustration needs, identifying the number of visuals required and categorizing them as static or animated. These are then organized into a collaborative spreadsheet, which includes input from product marketers to define the message each visual needs to convey.

The first step is to identify the aesthetic direction. Whether your brand already has a visual identity or you’re starting from scratch, we’ll help define a style that feels cohesive and on-brand. With countless ways to present your product or brand on the web, we’ll ensure your direction is scalable, versatile, and future-proof.

Once the scope is clear, we dive into rapid design iterations to create initial concepts and explore how illustrations look in context. By placing visuals into wireframes or existing designs, we ensure they complement your overall user experience. This stage involves close collaboration for feedback and approvals.

After initial feedback, we refine and polish the selected illustrations, ensuring every detail is perfect. This stage includes finalizing colors, textures, and any necessary animation elements.

All final artworks are delivered in scalable vector formats (where possible) and optimized for various use cases, from web to print. Documentation and design patterns are provided to ensure future designers can easily scale or adapt the system.